Website and search strategy
A review of the website, the Google Business Profile, and what Search Console shows, turned into a plan in priority order. What to fix first, what can wait, and what is not worth doing at all.
Small business consulting
Technology consulting for small business owners
Straight answers about the website, search, and the software the business runs on, written up as a plan in priority order. You pay for the advice, and you are free to carry it out yourself, with your own people, or with Webbify.
What consulting covers
Three kinds of question owners bring.
Most engagements start with one and touch the others, because the website, the profile, and the tools behind them are usually the same problem seen from different sides.
Technology and software advice
Which website platform, booking system, payment provider, or customer database fits the way you work. Whether to buy, connect, or build. How business email and shared files should be set up so they do not depend on one person’s login.
Getting a business online
For a new business, or one that has never had much of a presence: the domain, email, Google Business Profile, a first website, and the accounts behind them, set up in the right order and in your name.
How it works
From a conversation to a plan you keep.
The point is a decision you can act on, not a report that sits in a folder.
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A short conversation
What the business does, what is not working, and what you want to decide. Enough to say whether consulting is the right fit, or whether the answer is simpler.
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A look at what you have
The website, the profile, the tools you pay for, and who has access to what. Nothing is recommended before it has been seen.
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Written recommendations, in priority order
Plain language, with the reasoning shown. Each item says what it is, why it matters to this business, and who could reasonably do it.
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You decide who does the work
Do it yourself, hand it to the developer or staff you already have, or ask Webbify. The advice is the same either way.
What you get
Advice that is useful whether or not Webbify builds anything
- A written plan you keep, ranked by what matters most for the business
- The smallest option that solves each problem, alongside any larger one
- A clear split between what you can do yourself and what needs a professional
- Accounts, domains, and tools checked for who actually owns and can access them
- Answers to follow-up questions while you work through the plan
Honest limits
What consulting does not cover
A founder-led studio is the right shape for website, search, and software decisions. It is the wrong shape for some other things, and it is better to say so up front.
- Office IT: computers, printers, networks, and day-to-day support. A local IT provider is the right call, and Webbify will say so.
- Formal security or regulatory compliance audits. Where one is required, that is a separate engagement with the appropriate specialist.
- Promises about rankings, traffic, or leads. The plan sets measurable objectives instead, and Search Console shows whether they are being met.
Where this fits
Where a consulting plan usually leads next
Questions
What owners ask about consulting.
Do I have to hire Webbify to do the work you recommend?
No. The recommendations are written so you, your staff, or another developer can carry them out. If you want Webbify to do some of it, that is scoped separately, and the advice does not change based on who does the work.
How is consulting priced?
Consulting is scoped individually. A one-off review with a written plan and an ongoing advisory arrangement are different jobs, so after a short conversation you get a proposal that states exactly what is included. Every project is scoped around the business, website, content, technical requirements, and long-term goals.
Can you help me choose a website platform?
Yes. WordPress, Squarespace, Wix, Shopify, and code-first sites each suit different businesses. The choice depends on who will edit the site, what it needs to do, and who will look after it, and the recommendation explains the trade-offs rather than defaulting to what Webbify builds most.
I already have a website and a developer. Is this still useful?
Often, yes. A second view of the site, the profile, and Search Console can show where effort is going that is not paying off. The plan is written so your current developer can act on it.
Do you work with businesses outside Houston?
Webbify is based in the Houston area and works with businesses across Houston, Spring, and The Woodlands, as well as select clients elsewhere. Most consulting works just as well over a call and a shared screen.
Have a technology decision you would rather not make alone?
Describe the business and the question. Webbify will tell you whether a consulting engagement makes sense, or whether a quick answer will do.