Industries · Law firms
People look for a lawyer by searching for their problem. Webbify builds practice-area pages for those searches, keeps the inquiry path short and safe, and treats every results statement, comparison, and credential as something the firm reviews and approves before it goes live.
What is different
Advertising rules, search behavior, and an inquiry path that protects the firm as well as the client.
Every state bar regulates how lawyers describe their services, and a firm website falls under those rules. In Texas that is Part VII of the Texas Disciplinary Rules of Professional Conduct. The site has to be built so that every claim on it can pass the firm’s own review.
A prospective client searches for their situation: a car accident, a divorce, a contract dispute, a question about Texas law. Each practice area the firm wants to grow needs its own page, and the educational content has to answer real questions without giving legal advice.
A contact form that invites someone to explain their whole case can collect confidential details before a conflict check has been run. The inquiry path should ask for enough to call back and no more, and say clearly that contacting the firm does not create an attorney-client relationship.
Page architecture
One page per practice area the firm wants to grow, real attorney pages, and educational content that helps without advising. No page exists only to hold a keyword.
How it would run
Webbify has no published legal project yet. This page describes the approach it would take, not past results.
The work starts with how prospective clients actually search for the firm’s practice areas, and with what the current site says about them. Most firm sites have one of two problems: a single page trying to cover every practice area, or a set of thin pages that repeat the same copy with a different heading.
Every draft is written to be reviewed. Anything that reads as a comparison, a result, or a credential is flagged for the firm to confirm or remove, because the firm’s bar rules decide what can be said, not the designer.
Handled with care
Where this fits
Questions
Probably not. Bar rules generally restrict comparisons that cannot be verified, and “best” is the textbook example. The firm’s own rules and review decide, but a site that explains what the firm does, who handles the case, and how the process works is more persuasive anyway.
Only if the firm approves each one and it carries the disclaimers the firm’s rules require. Results can create unjustified expectations about a new client’s case, which is exactly what the rules are written to prevent. Webbify never invents, rounds up, or selects results on the firm’s behalf.
Name, phone, email, and a brief, general description of the matter, plus a notice that submitting the form does not create an attorney-client relationship. It should not invite confidential details, because the firm has not run a conflict check yet. Longer intake belongs in the firm’s own process after the first call.
For each practice area the firm actively wants to grow, yes. People search for their specific situation, and one page covering everything ranks for nothing in particular. Practice areas the firm handles only occasionally can be listed without their own page.
Request a site review. Webbify looks at how clients search for what your firm does, how the current site is structured, and what it says, then explains what is worth changing.
